Blog
Accidentally ‘chronoworkers’
People & Culture
Is working culture changing to allow people to work when they are the most engaged? Covid-19 shook up where people worked and broke down some of the barriers between work and home life. For those who have the privilege of working digitally, could chronoworking be the next change? The Opencast People Leadership Team share their views.
When was the last time you thought about where the concept of the ‘8 hour day’ (which is more like 8.5 or 9 for lots of us) came from? It’s got everything to do with Fordism and the workers’ movement gaining traction in the late 19th and early 20th centuries and not a lot to do with how humans actually function. It was baked into legislation back then and has remained the standard since.
Over time, legislation has sought to increase the flexibility of this standard to accommodate the progressive codification of human rights. This has helped carve out pockets of flexibility so that everyone, no matter their identities or life circumstances, is able (at least in theory) to access decent work and fair pay.
At Opencast, we work in a high-growth industry and our work is mostly us with laptops or collaborating with colleagues and clients. We also have a hybrid working model and a flexible working policy which gives us quite a lot of choice around where, when, and how we work under the general legal standard. We recognise that this represents a kind of privilege in that our work is stable, we don’t need to work shifts or unsociable hours and we don’t do hard physical work. This is not the reality for the majority of people in the UK or the world and it’s important to recognise that.
How work has been changing
Having said that, us and the rest of the world experienced profound changes during the covid-19 pandemic. And part of what happened was that we realised that our world of work didn’t need to grind to a halt if we didn’t go into the office every day. It didn’t end if we didn’t start our workday exactly at 9am and finished it exactly at 5:30pm. We were all stuck at home and juggling all our responsibilities all at once with basically zero control over our schedules and therefore no ability to enforce the erstwhile iron-clad rule of work.
Since then, there’s been a quiet revolution happening which only came to light recently on our team chat. On any given day on this chat, you may find serious business things, cat photos, work-related memes and articles we’ve read and found interesting. It was Sheena, our Head of Culture, who shared this article about ‘chronoworking’ on our chat after having learnt about it from Janet, our Director of Transformation. The concept is radical in its simplicity / obviousness: to do you your best work, work during your natural, peak energy hours.
It turns out all of us have over the span of our careers developed tactics to embrace our natural energy flows and rhythms so that we can do our best at work - we just didn’t know it. We thought it was a wonderful moment of serendipity, so we decided to share our experience with you in the hopes that it will encourage more organisations and more people to re-imagine the 9 to 5.
Top things we learnt
Not a single one of us is a 9-to-5 robot.
All of us value working outside of those hours *a lot* because it’s free from disruption from instant messages, calls, and meetings. We feel like this probably says quite a lot about the usefulness of said things, but we digress.
All of us fit our working pattern around our life circumstances because it helps us do better work; not because we’re trying to do less work. Which is a common phantom fear when the wider world discusses flexible working patterns. And honestly, we’ve got the performance scores to back this up.
Some of us like the extra early mornings, some of us like late evenings but none of us finds mid-afternoons to be peak focus/energy hours. Shocking, isn’t it?
We all value flexibility and autonomy in setting our working pattern so much, it has a strong and direct correlation with the job and career choices we’ve made and will continue to make.
Personal reflections on chronoworking by our people team
As we all have different experiences, we thought it might be interesting to share when our peak hours are and how we use this knowledge to balance our lives.

Lauren O'Connor, People Operations Business Partner
“I love a morning workout, so I tend to get up quite early and get that done first. As I'm doing a condensed week, I find I can get quite a lot done between 7-9am before other people get online. I also quite like having a break for dinner in the evening and coming back online for an hour or so as that has given me a bit of time to reflect and process info and next steps.”

Cameron Smith, Head of People Experience
“When I have something big to do I work during the evenings - there's no one online and can be more focused. I know I've been guilty in the past (more in previous workplaces with different cultures) of perhaps 'judging' those who are online late or sending messages late at night. I feel like since being at Opencast I've understood the concept of people having more productive times to work.
“I've recently started using the 'send later' functionality on our messaging app so I can send messages out of normal hours but they won't deliver to the person until the next morning (especially with my direct reports so they don't think I'm expecting them to reply straight away).”
Lorna Madden, Director of Talent and Workforce Planning
“For me, working patterns have become a real priority. I reflect on past work life balance encounters or traditional working patterns and don’t like the person I was when the balance wasn’t right… I used to run from once place to another with very little time for me or my family. I’ve been doing a lot of self-discovery alongside coaching and this has given me a real insight into when I perform well against certain tasks.
“Although I remain undiagnosed, I suspect that I have ADHD so working patterns are important to ensure I perform my best. I find first thing in the morning an ideal time to get my head down: no distractions, no pinging on Teams. My household are asleep – it feels peaceful and as a result I can concentrate. Early afternoon is a real issue. I tend to try and get outside, walk the dog, head to the gym for a bit, anything to give me the boost I need for the afternoon ahead.
“I do find an hour or so after dinner and bedtime is done to be a really helpful space to complete some more work. I know it’s not for everyone, but it suits me as long as I have an hour or so before I sleep to watch something on TV or catch up on some reading - otherwise I end up dreaming about work!”


Victoria Reilly, Director of People Development
“I’m a morning person for sure. I'm most productive between 6am-2pm and like Lorna, I find the pre 8.30am is bliss - the pinging is so distracting and I get clear thinking done between 7-10am. I find the afternoon tricky and reserve it for low energy work like admin, prep or anything slow. I'll find it difficult to make decisions and you may find I defer until the morning.
"I come back to life between 4-7pm. I am strict on not working past 7pm unless it's critical because I find I need physical and mental space from work to be able to have a good chance to sleep well. Sleep is critical for me and I've learned it determines how I'm feeling / performing in life. My next step is to take better ownership of the 2-4pm window and find something which lifts my energy and feel less guilt about doing something for myself in that time, if I need to.”








