Services

User-centred design

People are at the heart of any successful delivery. They could be citizens using a public digital service, or managers of business systems and tech infrastructure. Putting users at the core of your design process will help ensure success.

Designing and building services that work for everyone means wider reach, impact and satisfaction. Accessibility is fundamental to the solutions we design and build, and we take an ‘accessible by default’ approach. We will work with you to develop a wide range of solutions across the user journey that achieve your organisational or project goals. The work we do together covers online and offline channels, as well as front and back-end processes.

Our user-centred design consultants specialise in user research, service design, interaction/user interface design and content design. We advocate planet-centred design principles to ensure we’re designing with a sustainable mindset from the start.

Person seated in a discussion, wearing headphones around the neck and gesturing while listening to another person.

Meeting your design challenges

Our design consultants will optimise the user experience at the same times as meeting your business, policy or legislative requirements.

We help you to address the challenges you face...

Customer adoption and retention

We'll put customers at the core of the process to ensure they have a great experience using your products and services.

Icon of a person with three stars above their head

Increased user satisfaction

Our design experts will improve user satisfaction, even with complex or transactional services that have been perceived negatively in the past.

Icon of people working together to place a flag

Enhanced employee productivity

Taking a human-centred approach, we'll help boost productivity through improved businesses processes and systems, taking a holistic approach. 

An icon of people with a large tick icon above their head

Reduced failure demand

Designing with users in mind will reduce the need for customer support. It will also mitigate workarounds and reduce complaints.

User-centred design – our specialisms

Opencast’s design consultants specialise across four core user-centred design disciplines.

User research

Service design

Interaction/UI design

Content design

Empathetic and inquisitive listeners, our user researchers act as the voice of the user. They combine qualitative research and quantitative data to understand what your users need. They will understand their journey and their pain points. And they will use inclusive design to understand people with accessibility needs.

User research

Service design

Interaction/UI design

Content design

User research

Service design

Interaction/UI design

Content design

Industry standards and tools

Our consultants design services and products that offer a complete end-to-end journey, covering online and offline channels, as well as front and back-end processes. We work with you to design solutions that meet your business goals, address user needs and improve customer experience.

At Opencast, our consultants have wide experience in industry design standards, guidelines, systems and patterns (eg GDS, NHS). We work to WCAG AA 2.2 standards for accessibility and use collaboration and design tools, including the government prototyping kit, Miro, Mural and Figma.

Case studies

Where we’ve made it work

Working together at HMRC

HM Revenue and Customs (HMRC) urgently needed to provide new digital services to support people and businesses as the Covid pandemic took hold in 2020. Opencast played a significant role in helping it to deliver.

Case study

Hack to work with DWP

Opencast people are committed to sharing their technical expertise – especially where there is a positive impact on society. Technology has the potential to be a real force for good.