Laurna Robertson

Content Design Lead

Outdoor portrait of a person with shoulder-length dark hair wearing round glasses and a light blue button-up shirt. A brown crossbody strap is visible across the front. The photo is taken on a balcony or raised walkway with a metal railing, with a blurred background of trees showing autumn colours and a distant hillside. Natural daylight and shallow depth of field keep the person in focus while the background is softly blurred.

Profile

Laurna Robertson is Content Design Lead at Opencast, with 11+ years’ experience in content design and strategy. A delivery and strategy specialist, Laurna has spent the past eight years building and leading user-centred content and data teams, delivering cross-functional programmes and shaping impactful organisational strategies.

Blog post

Several people stand around a table during a collaborative workshop or design session. The table is covered with wireframe sketches, notebooks, coloured sticky notes, printed planning documents and pens. One person points to a laptop in the centre of the table while others gather around. A takeaway coffee cup and a pot of coloured pencils are visible, suggesting a team brainstorming, content design or user experience planning activity.
Open Perspectives Logo

How AI can support every stage of the content lifecycle

AI is transforming the way content designers work, creating new opportunities to improve how content is researched, designed, managed and maintained. In this blog, Laurna Robertson explores how AI can support each stage of the content lifecycle, from discovery and planning through to content design and maintenance, while highlighting the importance of human judgement, accessibility and user focus.

Data & AI

|

UCD

Read more

Blog post

Several people stand around a table during a collaborative workshop or design session. The table is covered with wireframe sketches, notebooks, coloured sticky notes, printed planning documents and pens. One person points to a laptop in the centre of the table while others gather around. A takeaway coffee cup and a pot of coloured pencils are visible, suggesting a team brainstorming, content design or user experience planning activity.
Open Perspectives Logo

How AI can support every stage of the content lifecycle

AI is transforming the way content designers work, creating new opportunities to improve how content is researched, designed, managed and maintained. In this blog, Laurna Robertson explores how AI can support each stage of the content lifecycle, from discovery and planning through to content design and maintenance, while highlighting the importance of human judgement, accessibility and user focus.

Data & AI

|

UCD

Read more