As well as its Shaun sculpture, Opencast has created a hive of free-bees and family activities to support local pollinators – and is offering everyone a free packet of bee-friendly wildflower seed mix to add colour to gardens and community spaces.
Opencast chief executive Tom Lawson said: “We are delighted to sponsor St Oswald’s through the Shaun the Sheep on the Tyne art trail. We are a purpose-driven business – and our people are committed to making a positive impact on society.
“Our Shaun sculpture is a fun project with a serious message. Pollinators are vital to our environment and are responsible for a third of the food that we eat but they are in decline on a global scale as they face habitat loss, urbanisation and threats from herbicides and insecticides. We hope our family-friendly educational free-bees and our great wildflower seed giveaway will help make a positive impact on pollinator numbers in the North East.
“We’re committed to doing our bit to improve the environment in and beyond the North East – including efforts to decarbonise our own operations and support biodiversity. Our Shaun the Sheep BeeKind project is another step on our journey to make a positive impact on society”
The first people to see Opencast’s Shaun up close and personal at Central Station this week were buzzing.
Glasgow mum Mary Murray is holidaying in Whitley Bay with her son and her own mum. Mary had travelled into Newcastle for the day and had spotted several of the Shaun the Sheep sculptures.
"They're very colourful, particularly the sheep painted like a bee – they really brighten the city up. It's a lovely idea to raise money for a charity and gives families something to do over the holidays," she said.
People can collect free wildflower seeds and download free bee resources – details are available by entering the code on Opencast sculpture into the trail’s official Wild in Art app.
Opencast’s Shaun the Sheep sculpture is on display until 27 September at Newcastle Central Station, postcode NE1 5DF. It is located immediately outside the station entrance opposite Starbucks. Find it at what3words.com/part.silver.ledge
Find out more about the 2023 Shaun the Sheep on the Tyne Art Trail, including a dedicated trail map and app to help navigate to each sculpture, at www.shaunonthetyne.co.uk/art-trail