Why talk about feedback?
Feedback is one of those ordinary, everyday things that everyone understands in theory, but very few people really do well. Asking for feedback on your work can feel scary and make you feel vulnerable.
Nobody wants to hear that they’ve done a bad job and that all their hard work has been wasted, and so it’s often easier to not ask for feedback at all, or ask for it so late in the day that it’s too late to make changes. That might be an easier way to work, but it’s not the right thing to do.
As content designers we need feedback. It’s non-negotiable. We need users to tell us if what we’ve built isn’t right for them, and we need other content designers to help us improve our work. We need experts to tell us if something’s inaccurate, and we need stakeholders to give their thoughts on our design decisions.
Getting feedback is an essential part of the job of content design, so we might as well learn to do it well. This talk will give some practical tips and ideas for how to take control of the feedback cycle, to help us go from dreading feedback to welcoming it. So while it may not be the most obviously glamourous of subjects, getting better at feedback can make your life easier, less stressful and more productive.