Prediction 6: designers challenged more on ethical impact – Emily Allinson, head of user-centred design
Emily's verdict: “I think this has proven to be true, with more designers than ever turning their attention to the wider ethical context of users' experiences - in their communities, society, and the planet. We've seen more people bring interest and expertise in these areas, more training created around these topics, and more clients asking about this.”
Prediction 7: hybrid debate to find the best work balance – Charlie Hoult, co-founder
Charlie's verdict: “Hybrid was certainly a wrestle in 2022! We opened a new HQ and three city hubs, without requiring anyone to be in an office at certain hours or days. But one of the reasons we've invested in these spaces is that we want a return to more human collaboration, so we gently encourage our people to make use of our spaces when it benefits them and their work. It is a tricky balance! That's why we say hybrid is all about being in 'the right place, at the right time' to deliver work - and keep our company culture alive and human. We've animated our spaces with different activities, whether it's guest expert speakers, lunch and learns, mental health first aid, sushi-making or pumpkin carving on halloween!"
Prediction 8: tech job candidates in the driving seat – Lorna Madden, head of talent engagement
Lorna's verdict: “Since 2020, the world of recruitment has vastly changed, so much so that a bit of normality is required and a few iterative changes to make further advances and ultimately life better for everyone. Thinking about 2023, it turns out my views for the year ahead aren't hugely different!”
Prediction 9: push on innovation and collaboration on skills – Cate Kalson, chief people officer
Cate's verdict: “We have seen strong innovation and collaboration between employers to tackle skills shortages. In 2022 we worked as a consortium of technology consultancies with Bright Network to bring early-career professionals into one of the UK government's biggest digital delivery centres. We developed a partnership with Ten10 to bring early-career software developers into Opencast and learn from their experience. We've worked with North of Tyne Combined Authority and Dynamo North East to develop and launch the talent engine project, aimed at raising the profile of digital careers within our HQ region. These collaborative initiatives are all gathering pace.”
Prediction 10: firms that greenwash will be found out – Mike O’Brien, co-founder
Mike's verdict: “I talked about greenwashing and firms claiming to care about diversity. There’s been a groundswell of public and media questioning the claims that industry and governments make. There’s certainly been a significant amount of attention paid to the World Cup in Qatar which claims to be ‘net zero’.”
Read our team's 2022 predictions – and look out for our 2023 predictions to come!