More demand not less
As we improve the offer to our people and expand the business, we are recruiting nationally and are looking hard at new office hubs and locations in the UK, as well as investing in our office headquarters to make it work as well as it can for flexible, hybrid ways of working.
Obviously, the environment is uncertain with the economy. There is still nervousness as we come out of hopefully the worst of the pandemic, but there are going to be some stings in the tail, as we're seeing now with new variants.
What has been consistent, though, is that for people in our industry, there is more demand, not less, and the pandemic has accelerated societal shifts. That means there is likely to be more demand than there are companies and skilled people able to support it.
So, while we'd expect to see fluctuations in clients and sectors, as long as we are fleet of foot and go where the interesting work is based on our capabilities, there will more work to take on and keep growth going and not have to stall our progress.
We are still in the process of broadening our overall set of service offerings. The focus in 2020 was in growing out our user-centred design capability. This year has seen more focus on platform engineering and DevOps. There is more to do on that because it is a very competitive marketplace. But there are also huge opportunities for it, so that is an area we will continue to grow.
Architecture is another big area we're going to be pushing on into 2022. We're seeing huge demand for that as a service and organisations want to tap into that. Technical and solution architecture skillsets are going to be big growth areas for us.
I also think 2022 will be the year that we branch out more formally into data and establish that as a wider service offering. AI and machine learning are already embedded into some of what we do – and undoubtedly these will grow in prominence over the next few years too.